Top Social Networking Apps in Brazil: Q4 2024 Performance

In the fourth quarter of 2024, the top social networking applications in Brazil showed varied performance metrics on the unified platform, encompassing both iOS and Android. According to Sensor Tower, these apps demonstrated diverse trends in downloads and active user engagement.

Threads from Instagram, Inc. maintained a strong presence with weekly downloads starting at approximately 925K at the end of September, peaking at around 954K in late October, before experiencing a gradual decline to about 482K by the end of December. Meanwhile, weekly active users steadily increased from about 27M to over 30M, indicating growing user engagement.

WhatsApp Messenger, a staple in communication, saw weekly downloads fluctuate, starting at nearly 495K and rising to a peak of over 808K in early December, before tapering off to roughly 499K by the end of the quarter. The app's active user base remained relatively stable, hovering around 175M throughout the period.

Facebook experienced a consistent download rate, beginning at around 429K and reaching over 504K in early December. Its weekly active users showed a slight upward trend, moving from about 98M to nearly 99M by the end of December. Revenue for Facebook was steady, averaging around $27K weekly, with a small decline towards the year's end.

Telegram Messenger maintained a solid performance with weekly downloads ranging from about 303K to a peak of approximately 338K in early December. Active users showed resilience, maintaining around 47M, despite a slight dip towards the end of the quarter. Revenue was stable, averaging around $52K weekly.

Google Meet saw a decline in weekly downloads from 84K at the start of the quarter to about 31K by the end. Active users also decreased from around 9M to approximately 4.8M, reflecting a significant drop in user engagement.

For more detailed insights and data, Sensor Tower provides comprehensive analytics on these social networking applications.